Media Kit: surffishingsocalsd.com

What is surffishingsocalsd.com?

Surffishingsocalsd.com was created in 2019 with the goal of educating the surf fishing community about the sport of surf fishing and to teach proper angling etiquette, the value of conservation, and to bring the surf fishing community together.

Founder: Nick Heid

surf fishing
Nick Heid: Founder and Owner of surffishingsocalsd.com

I started surf fishing (fishing at the beach) back in 2014. In 2019, I launched my website: surffishingsocalsd.com. After gaining a decent following and demand for a guiding service, I became a licensed fishing guide in 2020 and officially launched the guiding portion of “Surf Fishing in So Cal”. 

Since then, I’ve been publishing new articles and blogging every Sunday and keeping in touch with everyone I’ve met along the way. Between, the website and guiding, Surf Fishing in So Cal is staying busy and continuing to grow! 

Business Model

Surf Fishing in So Cal is a surf fishing guide service and publishing business that puts out educational, informational, and narrative-based content (written and video content) centralized around surf fishing with an emphasis on surf fishing in So Cal. The company earns commission from affiliate links throughout the website. The company also runs ads using Ezoic to earn revenue from advertisers. And finally, the company earns money through it’s guide service.

From gear reviews, how-to’s and riveting tales of catches and cool experiences, surffishingsocalsd.com is your one-stop-shop for all your surf fishing fixes.

“I want to educate anglers about the incredible fishery we have here in Southern California and to do it in a tasteful way that promotes proper fishing techniques, habits, and values that benefit both the anglers and the fishery with conservation and the passion for fishing at the core.” – Nick

Guide Service Reviews and Photos

“Nick is an awesome surf fishing guide. He provided all the equipment and was a giant source of knowledge. Very friendly, personable, and a really great guy. He encouraged me, was very positive, answered my many questions, and went out of his way to help me have a good time. Highly recommend.”

– Jim Borland


“My family went surf fishing with Nick yesterday and had a blast! We have been watching his videos and blogs for years about Southern California surf fishing and have been trying to surf fish ourselves but never have any success. We decided to book a session with Nick and Nick taught us how to read the surf, catch sand crabs, and work with seaweed and this is the first time we have some clarity on what we should be doing in surf fishing. Still need a lot more practice 😄 but we landed our first Corbina and Nick stayed behind with my nephew and they landed his first Leopard Shark. Highly recommend Nick as a guide and his materials for anyone that wants to surf fish. Will definitely do it again. Thank you Nick!!!”

– Vivian Chow


“I’m an avid fisherman and wanted to learn about fishing the SoCal surf. I hired Nick based on his apparent passion for surf fishing, as demonstrated on his outstanding website. My fishing trip with him was fantastic. He’s a great teacher and knows his stuff. I was able to catch my first corbina and that made my day! Highly recommend him.”

– Carmen Cavolo


“We can’t say enough good things about Nick’s guide service. We are a retired couple with no experience surf fishing. Nick provided all the equipment and bait. More importantly he shared his knowledge of where to find fish and how to catch them. My wife reeled in a Corbina on the first cast. I caught about 10 fish and a bat ray in about 2 hours. One was a 21″ Spotfin. We plan to use his service again on our next trip here.”

– Gene Hechler


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